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by Mikal 3/12/2013, 7:32 pm
You may have noticed, it’s been a very Taylor Swift year around here. If all the pert, bland pretty pretty princess-ing about was starting to bore you, good news: you’re not alone. Apparently Taylor Swift is real bad at moving copies of the magazines she covers.
WWD filed a new report today that breaks down sales of issues covered by Swift and… it’s surprisingly abysmal! Strangely, the artist who wins every award for which she’s nominated and seems to sell a million records when she sneezes doesn’t find success on newsstands.
Or her maybe her fans hate reading?
For one, Swift’s Vogue cover sold about half of Gaga’s:
For Vogue, Swift sold 329,371 copies, digital sales included, which was a little above the six-month average that ended in June 2012, but no match for Lady Gaga, the magazine’s top seller last year, with about 602,000 copies. Or for that matter, Adele, the second-best seller with 410,343. All numbers come from the publisher’s statements to the Alliance for Audited Media, which may change slightly after they’re audited.
Source: http://www.thegloss.com/2013/03/12/fashion/taylor-swift-overexposed/
